Senior Manager Marketing

Location-Mumbai

Key Responsibilities:

• • Develop and execute the long-term brand strategy, driving sustainable growth and market leadership.
  • Shape and create the market by addressing barriers across diagnosis, treatment initiation, physician adoption, patient activation, and treatment persistence.
  • Drive physician mindset change and establish the brand's role within evolving treatment paradigms.
  • Develop differentiated positioning, value propositions, and customer-centric strategies that address unmet patient and healthcare professional needs.
  • Lead annual brand planning, forecasting, portfolio optimization, and performance management activities.
  • Identify growth opportunities through customer insights, market analytics, and competitive intelligence.
  • Translate market trends, competitive developments, and emerging treatment practices into actionable commercial strategies.
  • Build healthcare professional conviction through evidence-based engagement and compelling scientific communication.
  • Translate complex clinical data into impactful, patient-centered narratives aligned with the treatment journey.
  • Partner with Medical Affairs and field teams to strengthen scientific leadership and healthcare professional education.
  • Develop engagement strategies for key opinion leaders, scientific societies, and strategic healthcare stakeholders.
  • Design innovative patient activation and engagement programs across clinical, digital, and social media channels.
  • Create seamless physician and patient engagement journeys that drive treatment adoption, adherence, and outcomes.
  • Lead cross-functional collaboration across Medical, Sales, Market Access, Digital, Commercial Excellence, and Customer Engagement teams.
  • Ensure alignment of strategic initiatives, customer experiences, and campaigns with overall brand objectives.
  • Drive achievement of sales growth, market share, profitability, and overall business performance targets.
  • Optimize resource allocation and investment decisions to maximize return on investment.
  • Ensure compliance with all applicable ethics, governance, risk, and regulatory requirements.
• Essential Requirements
  • MBA or equivalent postgraduate qualification preferred.
  • 10-12 years of progressive pharmaceutical marketing and commercial experience.
  • Proven success in launching and scaling innovative or first-in-class pharmaceutical brands.
  • Experience in market creation, category development, and demand generation initiatives.
  • Demonstrated ability to influence physician behavior change and drive treatment adoption.
  • Strong experience developing patient activation strategies across clinical, digital, and social media environments.
  • Proven track record of overcoming prescribing, access, reimbursement, and affordability barriers.
  • Strong strategic marketing expertise with measurable commercial and business impact.
  • Ability to translate complex scientific evidence into compelling customer-focused communications.
  • Experience partnering with Medical Affairs and Market Access teams to advance scientific leadership and patient access.
  • Demonstrated success influencing senior stakeholders and leading cross-functional teams without direct authority.
  • Strong strategic thinking, customer leadership, stakeholder management, and commercial acumen.
• Desirable Requirements
  • Experience within Cardiovascular, Immunology, Oncology, Vaccines, Rare Diseases, or other innovation-driven therapeutic areas.
  • Experience leading market-shaping initiatives in emerging or low-awareness disease areas.
  • Strong expertise in healthcare professional engagement, scientific storytelling, and patient journey design.
  • Advanced knowledge of omnichannel engagement, digital marketing, and customer experience strategies.
  • Experience developing and executing reimbursement, access, and market expansion strategies.
  • High learning agility with demonstrated success navigating complex and evolving healthcare environments.
  • Executive presence with strong enterprise leadership and cross-functional influence skills.
  • Experience building long-term growth strategies and leading high-visibility brands with significant business impact.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture  

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards