Marketing Lead, Immunology

Major accountabilities:

• Develop and execute therapeutic area and brand strategies aligned with local, regional, and global priorities.
• Lead launch excellence across the portfolio, including readiness planning, scenario development, risk mitigation, and stakeholder reviews.
• Coach and develop Brand Managers, build succession pipelines, and foster a high-performing, inclusive marketing team.
• Translate strategy into focused brand plans with clear priorities, KPIs, investment choices, and performance measures.
• Shape innovative go-to-market and omnichannel approaches that improve customer experience and patient impact.
• Own brand performance, forecasting, P&L, and advertising and promotion budgets to deliver sustainable growth.
• Turn market intelligence, customer insights, and performance data into timely strategic and tactical decisions.
• Champion agile ways of working and the adoption of digital, data, and AI-enabled solutions.
• Build strong partnerships across functions and with regional and global stakeholders to ensure aligned, high-quality execution.

Requirements:

• A university degree in business, life sciences, economics, or a related field; an MBA or relevant postgraduate qualification is an advantage.
• Proven pharmaceutical or biotech experience across sales and marketing, with recent pre-launch and launch experience and exposure to full brand lifecycle.
• Direct people leadership experience and a track record of coaching, developing, and managing teams.
• Demonstrated success in preparing and leading complex product launches, including launch readiness reviews, strategic scenario planning, risk management, and stakeholder engagement at local and/or regional.
• Strong cross-functional leadership and the ability to influence effectively in a complex matrix environment.
• Experience engaging healthcare professionals, key opinion leaders, patient organizations, and other external stakeholders.
• Capability in digital marketing, customer journey optimization, content localization, and AI-enabled or predictive tools.
• Strategic agility, sound judgment, and the confidence to lead change amid evolving market conditions.
• Fluency in English and Mandarin.