Associate Director, IMO AI, and Business Excellence

Associate Director, IMO AI, and Business Excellence

Location – Hyderabad #LI Hybrid 

Major accountabilities:

• Translate business opportunities into practical technical solutions, including required capabilities, data/system dependencies, and build, buy, or configure options.
• Assess AI, automation, and agentic solution opportunities against real marketing processes to identify where they can drive sustainable efficiency.
• Own technical feasibility assessments for use cases, covering data readiness, integration needs, platform fit, effort, risks, and scalability.
• Define solution requirements, high-level design, and success criteria, ensuring solution intent is carried through to delivery.
• Partner with Engineering, Data, AI Governance, vendors, and delivery teams to shape, validate, and challenge technical proposals.
• Apply strong understanding of marketing technology and customer engagement ecosystems, including campaign, content, CRM, and data platforms.
• Identify process and technology efficiencies across marketing functions and convert them into a clear, deliverable roadmap.
• Track impact metrics, balance short-term improvements with long-term capability, and lead with Inspired, Unbossed, Curious, and Integrity values.

Key performance indicators:

• Quality and technical soundness of solution designs taken from opportunity definition through to build
• Acceleration of AI readiness, adoption, and measured effectiveness across IMO
• Identification of process and technology efficiencies across functions, and delivery against the roadmap
• Functional feedback on the credibility and usefulness of solution recommendations

Educational Background:

• Minimum: University degree, preferably in engineering, computer science, information systems, or a related technical field
• Desirable: MBA or equivalent professional qualification

Essential Requirements:

• At least 5-7 years of professional experience, with a substantial portion in technical solution design, marketing technology, or AI and data-enabled transformation
• Demonstrated ability to translate business problems into technology solutions, and to explain technical trade-offs to non-technical stakeholders
• Working fluency in marketing technology and customer engagement platforms (Salesforce Marketing Cloud and Data Cloud, Adobe Experience Cloud, Veeva, or equivalent)
• Practical familiarity with AI capability in a business setting: LLM-based workflows, agent design, human-in-the-loop process design, and how to evaluate output quality
• Understanding of data architecture fundamentals including data models, identity, integration patterns, and data quality
• Managing without direct authority and managing in a matrix
• Demonstrated problem-solving skills and comfort with complexity
• Prior experience in top tier technology consulting firms highly preferred

Functional Skills:

• Strong stakeholder engagement and management
• Solution design and technical feasibility assessment
• AI and business process management techniques and tool
• Marketing technology, CRM, and customer data platform fluency
• Vendor and partner technical evaluation
• Problem solving and communicating to a senior audience
• Cross-functional collaboration and influencing without authority
• Excellent written and oral communication