Digital Marketing Execution Lead

Digital Engagement & Asset Visibility

• Conduct light‑touch digital engagement to maintain visibility and awareness of selected Commercial Portfolio products.
• Utilize approved digital channels and platforms to sustain simple, consistent engagement.
• Ensure digital assets remain active, visible, and aligned with key messaging.
• Monitor basic engagement signals to inform required content adjustments.
• Support Field Force roles if they are required in targeted fashion for specific product(s).

Digital Content & Channel Management

• Manage and update digital materials to ensure relevance, accuracy, and compliance.
• Upload, tag, and optimize content across approved systems and platforms.
• Ensure timely updates to reflect new information, safety data, or regulatory guidance.
• Maintain digital channel readiness for content deployment.

Compliance & Regulatory Alignment

• Ensure all digital content and activities meet regulatory, safety, and Standard Operating Procedure (SOP) requirements.
• Track and coordinate Medical, Legal, and Regulatory (MLR) reviews for required updates.
• Maintain documentation and audit readiness for all digital materials.
• Address compliance findings promptly and implement corrective actions.

Execution Excellence (EE) Collaboration

• Engage with EE for guidance on omnichannel (OC) utilization, analytics, and platform use.
• Apply EE recommendations to ensure content availability across relevant platforms.
• Leverage EE enablement for process clarity and digital execution improvements.
• Participate in alignment discussions to plan digital priorities and capacity.

Cross‑Functional Collaboration

• Coordinate with Commercial Portfolio team, TAs, EE and international/region teams to align on digital needs.
• Support brand planning with input on available content, channels, and digital activation options.
• Work with Legal, Regulatory, and Quality teams to ensure compliant digital execution.
• Collaborate with Finance and Operations on budget tracking and execution processes.

Leadership & Culture

• Foster an engaged, high-performance culture with clear goals, coaching, and ongoing development.
• Attract future ready talents, help them grow, and keep them engaged; strengthen succession and capability across the country organization.
• Lead by example with Novartis Leadership Expectations & Behaviours, encouraging transformation, strong performance, and a growth mindset.

Key performance indicators:

• Execution of insights & analytics services and related Strategic projects
• Performance on productivity and competitiveness, measured against goals & benchmarks .

Experiences

• Experience in digital marketing, digital content operations, or omnichannel execution
• 2+ years of direct team leadership, including hiring, coaching, performance management, and succession planning across cross-functional and cross-market teams, direct or indirect P&L management is an advantage (Preferred)
• Experience within regulated industries such as pharmaceuticals or healthcare.
• Hands‑on experience managing digital content, platforms, and simple activation workflows.
• Familiarity with content management systems and approved digital channels.

Functional Capabilities

• Strong understanding of digital channels, content updates, and lifecycle management.
• Ability to manage platform readiness and ensure content availability.
• Knowledge of omnichannel execution principles and basic analytics interpretation.
• Ability to ensure adherence to MLR and SOP requirements.
• Skilled in coordinating digital materials across multiple systems.

Leadership Capabilities & Mindset

• Strong organization, communication, and follow‑through skills.
• Ability to influence without authority and coordinate diverse stakeholders.
• Demonstrates proactive problem‑solving and operational discipline.
• Matrix leadership and talent development: building high-performance, diverse teams; coaching, succession planning, and influencing across complex cross-functional and regional interfaces