Data Integrated Insights Associate

Major Accountabilities

• Provide embedded, brand‑level insights support, translating data into actionable inputs for brand planning, execution and performance optimization.
• Serve as the day‑to‑day Integrated Insights contact for one or more brands within the agreed scope.
• Translate key business questions into structured insights and analytics requests (to be executed by DAP), aligned with Integrated Insights standards and frameworks.
• Generate, interpret and synthesize brand‑specific insights across performance, customer behaviors, channel effectiveness and patient signals.
• Support brand planning cycles, launch preparation and in‑year optimization through timely and relevant insights delivery.
• Connect brand needs with Data, Analytics & Platforms (DAP) outputs, ensuring analyses and dashboards are fit‑for‑purpose for brand decisions.
• Apply common Integrated Insights methodologies while tailoring analyses and narratives to specific brand and market contexts.
• Support planning and execution of market research activities, including ATU; consolidate and organize outputs from international (reuse of existing research and data via knowledge management platforms) and local research initiatives for local use.
• Prepare analytical inputs for forecasting, scenario analysis as defined by Integrated Insight Business Partner and Finance.
• Ensure insights are decision‑oriented, clearly linking analytical outputs to business implications and recommended actions.
• Convert analytical outputs into clear charts, tables and narratives to support insight storytelling.
• Based on the ICE campaign and CCPD, generate insights to share with the TA teams for future campaigns.
• Maintain clear documentation of analyses, assumptions and outputs in line with Integrated Insights knowledge management practices.

Ideal Background

Education:

·       Bachelor’s degree in Life Sciences, Business, Economics, Statistics, Data Analytics, or a related field; advanced degree preferred

Languages:

·       English at an advanced level

Experience/Professional Requirement:

• 3-5 years’ experience in business analytics, market research, or commercial analytics
• Experience in pharmaceutical, biotech or healthcare environment preferred
• Strong analytical and data interpretation skills across multiple data sources
• Working knowledge of primary and secondary market research approaches
• Experience with reporting and data visualization tools (e.g., Excel, Power BI, SQL, Microsoft Fabric or similar)
• Ability to structure insights clearly and link analysis to business decisions