Senior Manager/Associate Director, TA Communications & Patient Advocacy

Major accountabilities:

• Develop and implement product comms and patient advocacy strategy for respective TA with a focus on patient communities, influencers and media.

• Represent function on respective TA LT and become trusted strategic business partner to TA Head.

• Work with Public Affairs and cross functional teams, incl. Value Access, Medical Affairs and Commercial to strategically integrate communication and patient advocacy programs in broader brand plans

• Provide insights and counsel on the external TA and product environment including latest communication channels/trends/stakeholder insights and opportunities to contribute to the achievement of business goals and objectives

• Keeps an eye on competitors' activities and adjust our plan and activities as needed
• Leverage data and insights to inform program ideation and strategic planning, and to measure impact

• Accountability for securing budget and budget management of respective TA comms and patient advocacy strategies.

• Oversee media relations strategy and implementation, including relationships with media for respective TA, sharing accountability for promoting and protecting the company reputation in coordination with Corporate Communications.

• TA/product issues and crisis management for respective TA.

Key performance indicators:

• Ability to design an impactful communications and patient advocacy strategy which defies established practices and breaks category norms.
• Success rate in achieving defined communications & patient advocacy and organizational goals outcomes as defined utilizing the CA function planning (OGSM) and A&I framework.·      
• Put in place Predictive data and analytics to generate data-driven TA comms & patient advocacy plans.
• Can handle sensitive and confidential material with discretion, professionalism and maturity
• High quality relevant strategies/relationships with key media, influencers and patient groups in TA
• Demonstration of strategic thinking and collaborative working with the business and cross-function colleagues