Area Manager (Regional Business Manager)

Key Responsibilities

• • Lead and coach the team to achieve sales, productivity and performance targets through strong in-field coaching, call planning and disciplined execution.
  • Create and execute regional/territory business plans aligned to brand strategy (targeting, coverage, quarterly priorities, cycle plans) and review progress through regular business reviews.
  • Drive high-quality, compliant HCP engagement (cardiologists/physicians) using evidence-led, value-based selling; strengthen disease/patient pathway understanding and objection handling.
  • Use sales and prescription insights, analytics and market intelligence to optimize targeting, improve call effectiveness and implement timely corrective actions.
  • Ensure brand plan execution and KPI governance (coverage, call quality, demand drivers, availability) and manage risks across competition, access and supply.
  • Operate within company policies and ethical codes
  • Partner with Marketing, Medical, Value & Access and Supply to deliver regional initiatives, resolve customer issues and improve patient access where applicable.
  • Build team capability through structured coaching (joint work, role plays, feedback), onboarding, performance reviews and talent development/succession planning.
  • Develop key accounts and KOLs across priority institutions/clinics to build advocacy and sustain demand
  • Support market access and institutional processes (where applicable) to improve adoption, affordability and continuity of therapy.
  • Own forecasting and business hygiene: accurate outlook, budget/expense discipline, and timely reporting/documentation.
  • Work with distribution/trade partners to ensure availability, primary–secondary alignment and stock/expiry risk control in priority channels.
  • Drive omnichannel execution and ensure data quality, privacy and use of approved content.
  • Continuously track competition and guideline/evidence updates and translate insights into local actions to protect and grow share.

Essential Requirements:

• • Bachelor’s degree (Life Sciences/Pharmacy/Business or related).
  • MBA/PGDM preferred.
  • 6–10 years pharma sales experience; Cardiovascular/ Specialty therapy exposure preferred.
  • 2–4 years team handling with strong coaching and performance management skills.
  • Strong market understanding and ability to drive compliant, scientific/value-based HCP engagement.
  • Experience with launch excellence / go-to-market execution and cross-functional ways of working.
  • Strong analytics; proficient in MS Office.
  • Strong communication, influencing and stakeholder management skills.
  • High ethics and compliance orientation; working knowledge of promotional codes/SOPs.
  • Employees with CRM team experience will be preferred

High field orientation; willing to travel extensively within the region